Troy has twenty years of experience in the gaming, learning and design industries and is an entrepreneur at heart. His work experience has had roles as an animation designer, lead application engineer, senior production manager, head of project management, director of global production and CEO. His experience began in the seminal days of virtual reality in the mid-90s. Troy helped spin out companies from Virtus Corporation that focused on creating business applications using gaming engine platforms. In 2001 he became founder and CEO of a creative and digital agency, Bluemoon Design, which created interactive media, e-learning applications, simulations and serious games. After Bluemoon’s main client expanded their operations, they acquired the Bluemoon team to help run the global productions division. Through the years, Troy saw a gap in the marketplace for experts needed in the industries of learning, design, and gaming. To meet the demand, Troy built a consultative practice for a national firm Vaco that supported those industries in building strategies and team structures with that core expertise. As the practice accelerated, more clients were tapping into the expertise that Troy provided to create strategies and solutions through leveraging their platform. Troy spun out the division and launched BLDG-25, Inc. a Software solutions company creating and execute leading-edge digital strategies leveraging their gamification platform with a creative agency vibe for custom solutions.
Troy has served on several boards such as the American Marketing Association, the North Carolina Advanced Learning Technologies Association, and the North Carolina Contemporary Art Foundation and has served as industry cluster lead for Wake County in gaming. As an advocate for the gaming and immersive learning industries, Troy co-founded the Triangle Gaming Initiative and the annual international East Coast Game Conference, held in Raleigh and now in its ninth year. This influential conference now reaches audiences on a global scale.
In 2011, Troy was selected for the Triangle Business Journal’s 40 Under 40 elite class for up-and-coming entrepreneurial leaders under the age of 40.