Sam S. Adkins is the Chief Researcher at Metaari. Sam has been providing market research on the learning technology industries for over twenty years and has been involved with digital training technology for over thirty-five years. Sam is an expert at identifying revenue opportunities for global learning technology suppliers.
Sam was the co-founder and Chief Research Officer for Ambient Insight between 2004 and 2016 before rebranding the company to Metaari in early 2017. Sam was a business development manager for Microsoft’s Training and Certification for eight years. He managed the team that built the world’s first commercial online learning business (The Microsoft Online Learning Institute). Prior to that, he was a Senior Instructional Designer at United Airlines. Before United Airlines, Sam was the manager of the Instructional Animation Lab at AT&T’s central computer-based training (CBT) facility for four years.