Jerry Heneghan is professor of the practice and director of the Center for Innovation in pharmacy simulations at the UNC Eshelman School of Pharmacy. He leads CIPS in the development of simulation tools to enhance all phases of education and pharmaceutical research including medication discovery, delivery optimization, assessment, and practice. Heneghan is also the Chief Design Officer (CDO) for BioMojo LLC, a woman-owned small business. Prior to joining UNC, Heneghan was the principal investigator for the BioGears human physiology engine and Director of Product Development for HumanSim. Along with Christine Heneghan, he was the co-founder and CEO of Virtual Heroes Inc. (2004-2009) and served as an executive producer for the America’s Army Game Project. Heneghan also worked at the Research Triangle Institute, Red Storm Entertainment, Interactive Magic and served as a U.S. Army AH-64 helicopter pilot. He earned an MBA from the Fuqua School of Business at Duke University and a B.S. in Engineering from the U.S. Military Academy.