Evert Hoogendoorn is a strategist and game designer at IJsfontein Interactive Media.
IJsfontein develops serious games commissioned by several partners in different sectors including Healthcare, Education, Corporate and Culture. The company was founded in 1997 in Amsterdam and is now working internationally in (among others) Germany and India.
Evert Hoogendoorn has been part of the game industry for over fifteen years and was co-founder of the first game design program in Europe at the Utrecht School of the Arts.
With IJsfontein he develops games with a focus on education, communication and behavioral change. Since 2009 he has worked on many health-games for training professionals, treatment of patients and prevention, including abcdeSIM, which is the first accredited serious game for education of medical specialists in the Netherlands.
Working together with medical specialists from different universities and medical centres (Delft University, Free University Amsterdam, Erasmus Medical Centre Rotterdam, Medical Centre Groningen, Radboud University, Trimbos) he is constantly looking for ways to better align the process of validation with the creative- and production strategies of games.