June 20, 2016

For Immediate Release


Global Conference on Serious Games at UNC Kenan-Flagler Business School July 25-28
To Feature Jerry Heneghan, UNC Eshelman School of Pharmacy; Jesse Schell, Schell Games


CHAPEL HILL, NC – Monday, June 20, 2016 – Thought leaders in the field of serious games and simulations – using the fun, engaging qualities of entertainment games to improve participant interest in education and training and provide better research from the results – will descend on the University of North Carolina (UNC) July 25-28 for the Serious Play Conference, hosted by the UNC Kenan-Flagler Business School.

The Serious Play Conference, now in its sixth year, is a leadership gathering of professionals who embrace the idea that games can revolutionize learning. The event is open to local companies, K-12 teachers and higher education faculty as well as members of the tech community interested in entering this new field.  

Jerry Heneghan, director of the UNC Center for Innovation in Pharmacy Simulation, will preview the goals and challenges of UNC’s new Virtual Patient platform, designed to train clinical decision making skills across several health science disciplines.  Jesse Schell, Schell Games, one of the leading companies in the development of educational games, will talk about the future of virtual reality in education.

More than 80 speakers, discussing the development, strategy, value, and analytics possible through serious games training programs in government and other large organizations as well as games created for use in K-12, higher education, healthcare, museums and other applications will be giving sessions for attendees.

Tickets are available for the conference at www.seriousplayconf.com.  


Media Contact:
Sue Bohle
Executive Director
Serious Games Association
(310) 721 9083 (cell: West Coast)